Postcards with Graphic Design in Chicago: Affordable, Captivating Ads

Until November 30, 2014, we’re offering new customers an irresistible package. For a mere $49, you can get 250 4×6 postcards with a customized graphic design from our Chicago firm, shipped to you at no additional cost. The postcards will have full color on both sides and printed on 14pt Coated Cover stock with UV coating. We can just imagine how thrilled you’ll be with your affordable, captivating ads!
http://controlledcolor.com/postcards-with-graphic-design-in-chicago-affordable-captivating-ads/

Marketing “Windy” Postcards with Some Printing Services in Chicago

People visiting different places tend to buy and mail postcards back home to their loved ones and the postcard shows picturesque details of the place. It is also an effective marketing weapon, as business coach Rich Levin states in a July, 2009 issue of REALTOR® Mag. There’s moderate wiggle room for competition, given the size of the Windy City’s property market, particularly within a 20-mile radius of the Sears Tower. Showcasing your services as a property agent and what clients can expect from you is a matter for quality marketing materials – such as postcards to help them decide. Start by tapping printing services in Chicago like Controlled Color Inc. for your hard-copy options.
http://controlledcolor.com/marketing-windy-postcards-with-some-printing-services-in-chicago/

Using Graphic Design in Chicago to Ramp up Your Business Signage

Consultations with your preferred Chicago graphic designer can focus on some key elements no matter how straightforward or snazzy your proposed design might be. Color is one such element and the right color helps people identify with the business branding right away – especially if it’s the company’s official colors. Monza red, for example, is instantly recognizable among motorsports fans as the prime color of Ferrari vehicles. A good signage recognizes the demarcation between dark and bright colors to further highlight the content. Fell quoted International Signs Association strategic initiatives director Sasha Budev as saying that you cannot use different hues of the same color in the content. The reader might find the content hard to decipher, and the difficulty is double in a poor choice of font.
http://controlledcolor.com/using-graphic-design-in-chicago-to-ramp-up-your-business-signage/

Loco for Logos: I (Heart) NY

Chicago is very different from New York. However, as far as graphic design goes, the Windy City can learn a thing or two from the Big Apple.

To illustrate, take a close look at one of the Big Apple's most iconic logos: the "I (heart) NY" logo. This graphic design was born in an era of political scandal and economic recession known as the 70s. New York bore the brunt of bad imagery--unchecked spending, says historians, drained the city's budget, forcing municipal programs to be put on hold.

Using Good Graphic Design in Chicago to Create Eye-popping Brochures

Chicago’s tourism marketing efforts are no less challenging in creating the kind of brochure that will stand out. Some of the more awesome brochures you’ve leafed through over the years may include the Chicago Bulls’ season schedule, the Downtown Transit Authority’s sightseeing guide, and even catalogs by real-estate agents advertising their services. If you are looking to promote your business with a brochure that mesmerizes and educates potential customers, Chicago graphic design experts like Controlled Color, Inc. are ready to lend a hand.
http://controlledcolor.com/using-good-graphic-design-in-chicago-to-create-eye-popping-brochures/

Graphic Design in Chicago: Tips for Creating Engaging Print Ad Designs

Tried-and-tested methods in print advertising will never go wrong. However, they could become boring and predictable in the long run. Those who want to make an impact need to do something that hasn’t been done before. Making the most out of one’s creative skills could produce truly eye-catching designs.

While businesses may have a talented in-house marketing professional, often it takes a lot more to have effective print ads. In this regard, businesses can consider enlisting the services of a skillful Chicago graphic designer with marketing experience too, like someone from Controlled Color Inc. Professionals from this firm know how to create designs for successful advertising.

http://controlledcolor.com/graphic-design-in-chicago-tips-for-creating-engaging-print-ad-designs/

Graphic Design Elements Pros Use Effectively

If you’re promoting your business, either by print or online, a good graphic design can take your marketing efforts to new heights. After all, people tend to remember visual aesthetics the most rather than sounds or other media. Agencies that provide effective graphic design in Chicago for ads and websites know this fact well, which is why they strive to expertly utilize the following graphic design elements.

First is color, which is something that most graphic designs have in common. It is quite usual for amateurs to use a mishmash of colors in their designs in the effort to make them flashy and eye-catching. Experienced graphic designers, however, know that the wrong use of colors can turn a design into an incoherent mess, so they very carefully employ color strategies to create mood and evoke emotions. The second element that pros know how to use well is space. This refers not only to how much space each word or image takes up in the overall design, but also how much “breathing space” there is to help viewers rest their eyes.

The last element is size, which is more straightforward. Large letters or images should be used sparingly and only to attract attention to certain areas of the design; whereas smaller words or pictures provide supplementary information, create balance, and perform other complementing roles.

We Offer Free Product Photos for New Chicago Graphic Design Clients

In our unending quest to provide topnotch commercial printing services, we are offering two product photos for all of our new customers for graphic design in Chicago, for free! This offer, which runs the whole month of May and is originally valued at over $200, is our way of showing our new clients the difference of our photography over other graphic design companies when it comes to overall quality.

Graphic design involves a lot of intricacies as it includes various kinds of marketing tools, solutions and collateral that all aim to improve a company’s profitability. Through the product photos we are giving out, new clients will be able to get a firsthand, up-close look at the quality they can expect from Controlled Color, Inc (CCI). Regardless of the type of marketing tool your company needs, we will get it done the right way.

http://controlledcolor.com/we-offer-free-product-photos-for-new-chicago-graphic-design-clients/

How Printing Services Will Boost Your Business

Although print media seems old-fashioned and outdated in today's tech-savvy world, you can never underestimate how effective this form of marketing is. Whether you're in a small or big organization, invest in print to help boost your business. Here are a few reasons why printing services can be one of your best partners as you promote your business:

A great source of information

It is very easy to get your message across through printed promotional materials. On flyers and brochures, you can publish brief, clear, relevant, and logically arranged content so your target audience can find what they're looking for. Always make it easier for them to discover what they want to know. Keep text legible and include a persuasive call to action so you can convert their curiosity into sales.

Anytime, anywhere

You can distribute flyers and brochures in a diverse set of locations, especially in places with high foot traffic: malls, train stations, outdoor parks, and the like. People who find your materials useful can also keep them pinned on their boards for future reference and greater visibility. They can also help promote your business by word-of-mouth, as they mention your product or service that they've seen on your materials.

Branding identity

Besides providing important information about promos and other services, the most important function of printed materials is raising the public's awareness of your brand. People will most likely notice and recognize a company that employs high-quality printing than one that uses cheap paper.

Cashing in on Effective Graphic Design

In today's fast-paced world, businesses from various sectors are constantly looking for ways to effectively pitch their products to their respective target markets. Among the many tools business owners depend on, graphic design has been one of the most potent, as it offers a good number of benefits. If you are running a start-up and trying your best to build a solid foundation and create a lasting impact in the market, you might want to look into effective graphic design to get you over that hump.

Exceptional graphic design will make you grab the attention of prospective clients. Considering that people nowadays have a short attention span, eye-catching promotional materials will get them looking at your product and absorbing the message you are trying to convey. This will also create a ripple effect, as it will generate recall of your product—an essential element as far as spreading your message is concerned.

Even if your target customers don't buy your product at once when they see your poster or ad, you will still leave a mark on their minds, and there is a big chance they will remember and patronize you later on. Furthermore, outstanding graphic design will help you build your company's own image and identity, separating you from your competitors.