Even
in today’s digital age, few things surpass the efficiency of
business cards in driving your networking efforts and scoring some
leads for your business. Sure, you can exchange emails, give people
your LinkedIn profile, and tell them to follow you on Twitter, but
what faster way to do all these things than by handing people your
card?
If
you’ve been a businessman for quite some time, you know that a
business card contains information about your business, which allows
people to contact you when they are in need of service. However,
there’s more to it than just business introduction.
Despite,
or perhaps because, of the low investment involved in business cards,
the returns can be quite substantial. Business cards remain an
important part of networking, and ensure that potential clients and
customers know how to get in touch with you. Business cards also make
a great first impression.
There’s
a huge difference between letting people know about your business and
getting them hooked into buying your products and services. How your
business card looks also has a lasting impact on a person, which
could either make him a loyal customer or turn him off permanently.
Also, you have
to make sure the information on your business card is current. If any
of your contact information is changed, make sure you also update the
people you gave your cards to.
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