Even in these days of
social networks and online marketing, some forms of print advertising never go
out of style. For one, there still isn’t a more effective way to market your
business to people you meet on the road than by handing them a business card.
Before you go to your trusted
printing shop though, here are a few things you should keep in mind when
designing your business cards:
Purpose
A business card
doesn’t just need to have your company name and number on it. It can convey a
lot of different things, such as marketing a product or service, or maybe a new
promotion you’re trying to get the word out for. Inculcate your goals in your
design as clearly as you can. This helps greatly in terms of branding.
Empty Back
Keep the back of your
card blank. This way, you don’t overwhelm your customer with too much
information written on something small enough to fit their wallet. If you do
want to place something on it, make sure that it’s something nonessential or
simply supplemental, too, because people wouldn’t usually browse through the
back of your card, anyway.
Photos
Don’t underestimate
having a photo on your card, especially when it comes to networking events. This
will not only make you look professional, but it could also help your leads
easily remember how you look like and associate it with your business.
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