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Tuesday, March 3, 2015

Why Printing a Flyer from a Roselle Printing Company Still Matters


While there are many ways to promote your business online through recognized tools, such as interactive video ads, responsive web design, and well-placed social media posts, print materials, such as newsletters or flyers, remain as relevant as ever in certain marketing campaigns for their distinct advantage that cannot be replicated online. The appeal of flyers Printing a set of flyers from a Roselle printing company might for some seem like a complete waste of time, given that almost every marketing and promotional efforts are being launched online. Let’s not forget, that traditional print media such as flyers and brochures, if designed well enough and the message executed compellingly enough, can be effective tools for marketing a brand or service. Take note that online and mobile ads do not have the tactile and portable advantages that print media offer.
http://controlledcolor.com/why-printing-a-flyer-from-a-roselle-printing-company-still-matters/

Sunday, March 1, 2015

Roselle Graphic Designer Helps Businesses Put Their Best Foot Forward


Getting a graphic designer in Roselle like Controlled Color, Inc. to handle your advertising and promotional needs can help get your website the attention it deserves. Much of today’s marketing campaigns involve visual effects for which a graphic designer would be of great help. Though the future of marketing is in digital, it doesn’t mean the traditional promotional means such as print ads, newsletters, and flyers have been totally abandoned. These print devices have their uses. Print graphic design can measurably increase your brand’s visibility. Here’s how:
http://controlledcolor.com/roselle-graphic-designer-helps-businesses-put-their-best-foot-forward/

Friday, February 27, 2015

Conveying Information with the Expertise of a Roselle Graphic Designer


Every business in Roselle, IL, regardless of its size, learns to incorporate traditional and/or online marketing strategies into their operations for its own growth and advancement. The latter in particular is a challenge for business owners in relation to today’s often Internet-savvy target markets. That’s why businesses rely on the likes of search engine optimization, content marketing, and good web design for generating traffic to their website. Aside from these methods, having high-quality advertisements done by Roselle graphic design experts can also boost a business’ success. A vital factor to consider prior to making campaigns is that people have differing learning styles such that some focus on visual details while others focus on auditory while still others learn kinesthetically. It is a must that advertisements cater to these different styles to guarantee engagement and possible transactions from targeted consumers.
http://controlledcolor.com/conveying-information-with-the-expertise-of-a-roselle-graphic-designer/

Thursday, February 26, 2015

Roselle Internet Marketing Strategy: Determining Goals is a Priority


All businesses, whether start-ups or already established, owe part of their success to the various marketing strategies they utilize. Today’s business landscape offers a new challenge—the tight competition in the online marketing arena, thanks to the rapid technological developments that have continuously been pouring in. Numerous internet marketing techniques are being employed to keep pace with the changing demands of consumers. With all the many options available for online marketing, businesses should make sure they don’t go about it hastily, or risk failures and wasted opportunities. In Brett Relander’s article for Entrepreneur.com, he talked about what most companies fail to consider when coming in to the World Wide Web. “The key is to begin by developing an understanding of your customers, identifying the goals you want to achieve, then selecting a digital marketing strategy that will help you to reach both your target audience and goals,” said Relander.
http://controlledcolor.com/roselle-internet-marketing-strategy-determining-goals-is-a-priority/

Sunday, December 7, 2014

For Graphic Design in Chicago, Controlled Color, Inc. is the Way to Go


We want you to look good to your market. This is our most important goal at Controlled Color, Inc. (CCI), and we invest every ounce of our talents, resources, and skills to make it happen. While it’s true that you can get Chicago graphic design services from other firms, CCI’s distinct fusion of outstanding quality, service, and value has made our existing clients remain loyal to us for many years. What we offer is something that’s challenging to find today.
http://controlledcolor.com/for-graphic-design-in-chicago-controlled-color-inc-is-the-way-to-go/

Friday, December 5, 2014

Use Printing Services in Chicago to Overhaul your Business Card Stock


The potential of losing a new client at that stage can be a serious matter for Chicagoan business operators. The city is known for its active financial district and highly-diversified business climate– and to miss out on both will carry grave consequences. To prevent that and make a good impression at the same time, you will need the help of printing services in Chicago like Controlled Color Inc. (CCI) to give your business cards a modern look.
http://controlledcolor.com/use-printing-services-in-chicago-to-overhaul-your-business-card-stock/

Details to Remember When Replacing Business Cards

Business cards are still the best tools you can use to introduce yourself and your business; after all, they’re easy to remember and are easily portable. You’ll need to make sure, however, that your card is a cut above the rest, so here are what you should remember when designing a new one for your firm:

Wednesday, December 3, 2014

Loco for Logos: Shell

Logos and logo designs are crucial elements in branding a product or a business; and the best ones can speak volumes about the company they represent in a matter of seconds. Shell’s logo, for example, is steeped in the petroleum giant’s history.

The century-old company best exemplifies the value of not forgetting its humble beginnings. Before getting into the petroleum business, Shell actually sold antiques and embellishments—specifically, seashells. In an effort to expose the brand to the Far East, a growing market for Western merchants during the company’s early years, its founder Marcus Samuel named all of his tankers after a certain seashell. Among these was his first tanker, the "Murex," named after a genus of sea snails with intricate shells.

Wednesday, November 5, 2014

Key Points to Designing Business Cards

Even in these days of social networks and online marketing, some forms of print advertising never go out of style. For one, there still isn’t a more effective way to market your business to people you meet on the road than by handing them a business card. Before you go to your trusted printing shop though, here are a few things you should keep in mind when designing your business cards:

Monday, November 3, 2014

How to Make Your Poster Truly Magical

You’ve probably seen a magic show as a child and was amazed by the performance. You’re already aware that the magic mostly happens behind the curtains, but what you may not know is that magic also happens long before the show starts. Do you remember how many people watched? All of you wouldn’t be there without a certain kind of magic: The magic of marketing.

Friday, October 24, 2014

Postcards with Graphic Design in Chicago: Affordable, Captivating Ads


Until November 30, 2014, we’re offering new customers an irresistible package. For a mere $49, you can get 250 4×6 postcards with a customized graphic design from our Chicago firm, shipped to you at no additional cost. The postcards will have full color on both sides and printed on 14pt Coated Cover stock with UV coating. We can just imagine how thrilled you’ll be with your affordable, captivating ads!
http://controlledcolor.com/postcards-with-graphic-design-in-chicago-affordable-captivating-ads/

Wednesday, October 22, 2014

Chicago Printing Services Provider Now Offers Laminating to Clients


The firm is headed by Douglas Gaster, who has three decades’ worth of expertise in the printing industry. Its goal is to help clients create a positive image through the superior printing, graphic design, and photography services that it offers. Aside from being a top printing company in Chicago, Controlled Color, Inc. is also an established Internet marketing expert, helping customers garner the greatest possible visibility online.
http://controlledcolor.com/chicago-printing-services-provider-now-offers-laminating-to-clients/

Monday, October 6, 2014

Marketing “Windy” Postcards with Some Printing Services in Chicago


People visiting different places tend to buy and mail postcards back home to their loved ones and the postcard shows picturesque details of the place. It is also an effective marketing weapon, as business coach Rich Levin states in a July, 2009 issue of REALTOR® Mag. There’s moderate wiggle room for competition, given the size of the Windy City’s property market, particularly within a 20-mile radius of the Sears Tower. Showcasing your services as a property agent and what clients can expect from you is a matter for quality marketing materials – such as postcards to help them decide. Start by tapping printing services in Chicago like Controlled Color Inc. for your hard-copy options.
http://controlledcolor.com/marketing-windy-postcards-with-some-printing-services-in-chicago/

Friday, October 3, 2014

Using Graphic Design in Chicago to Ramp up Your Business Signage


Consultations with your preferred Chicago graphic designer can focus on some key elements no matter how straightforward or snazzy your proposed design might be. Color is one such element and the right color helps people identify with the business branding right away – especially if it’s the company’s official colors. Monza red, for example, is instantly recognizable among motorsports fans as the prime color of Ferrari vehicles. A good signage recognizes the demarcation between dark and bright colors to further highlight the content. Fell quoted International Signs Association strategic initiatives director Sasha Budev as saying that you cannot use different hues of the same color in the content. The reader might find the content hard to decipher, and the difficulty is double in a poor choice of font.
http://controlledcolor.com/using-graphic-design-in-chicago-to-ramp-up-your-business-signage/

Tuesday, September 30, 2014

Facts about Making Business Cards

Even in today’s digital age, few things surpass the efficiency of business cards in driving your networking efforts and scoring some leads for your business. Sure, you can exchange emails, give people your LinkedIn profile, and tell them to follow you on Twitter, but what faster way to do all these things than by handing people your card?

Monday, September 15, 2014

Combining Effective Elements for Signage Design

Graphic signage that’s meant to promote the products or services of a company should use excellent means to convey the message and market what needs selling. To do this, you should know the elements of effective graphic design and how to manipulate them to communicate effectively.

The combination of images, text, and ideas in a signage is called graphic design. A skilled graphic designer arranges each of these elements based on the potential psychological interpretation an audience might have. In other words, professional graphic designers do not rely solely on their own preferences and aesthetic sense, but also consider the information they’ve collected from statistics, observations, and trends.

Saturday, August 30, 2014

Trust Quality Chicago Printing Services for Your Business Card Needs


Despite, or perhaps because of the low investment involved in business cards, the returns can be quite substantial. It remains an important part of networking, and ensures potential clients and customers know how to get in touch with you. Business cards also make a great first impression, so make sure you get the services of reliable printing services in Chicago to print them out. Huebsch highlights the importance of a good business card design, not only in introducing your business but also in marketing it. There’s a huge difference between letting people know about your business and getting them hooked into buying your products and services. How your business card looks also has a lasting impact on a person, which could either make him a loyal customer or turn him off permanently. A seasoned printing company in Chicago like Controlled Color, Inc. may also offer graphic design services for your business card.
http://controlledcolor.com/trust-quality-chicago-printing-services-for-your-business-card-needs/

Friday, August 29, 2014

Achieving Professionalism in Print Ads

As a start-up company, your marketing materials can influence how people will view your business. The business cards, flyers, postcards, and other materials that you’ll be putting out should not only contain all necessary information, but should also present your brand professionally. Otherwise, your materials could be just wasted investment.

Thursday, August 28, 2014

Graphic Design in Chicago: Combining Elements to Convey Your Message


The principle observed when choosing color, however, doesn’t change. Complementary colors remain the most effective in any graphic design. They allow for high contrast, which aids in the focus of viewers. The right combination of all these elements will give you signage that can effectively convey what you are offering your market. Professional Chicago graphic design artists from companies like Controlled Color, Inc. have the right skills and talent to provide you with the kind of signage and other promotional materials that will make people take a closer look at your business.
http://controlledcolor.com/graphic-design-in-chicago-combining-elements-to-convey-your-message/

Wednesday, August 27, 2014

Loco for Logos: I (Heart) NY

Chicago is very different from New York. However, as far as graphic design goes, the Windy City can learn a thing or two from the Big Apple.

To illustrate, take a close look at one of the Big Apple's most iconic logos: the "I (heart) NY" logo. This graphic design was born in an era of political scandal and economic recession known as the 70s. New York bore the brunt of bad imagery--unchecked spending, says historians, drained the city's budget, forcing municipal programs to be put on hold.