A great source of information
It is very easy to get your message across through printed promotional materials. On flyers and brochures, you can publish brief, clear, relevant, and logically arranged content so your target audience can find what they're looking for. Always make it easier for them to discover what they want to know. Keep text legible and include a persuasive call to action so you can convert their curiosity into sales.
You can distribute flyers and brochures in a diverse set of locations, especially in places with high foot traffic: malls, train stations, outdoor parks, and the like. People who find your materials useful can also keep them pinned on their boards for future reference and greater visibility. They can also help promote your business by word-of-mouth, as they mention your product or service that they've seen on your materials.
Besides providing important information about promos and other services, the most important function of printed materials is raising the public's awareness of your brand. People will most likely notice and recognize a company that employs high-quality printing than one that uses cheap paper.