Sunday, December 7, 2014
Friday, December 5, 2014
Business cards are still the best tools you can use to introduce yourself and your business; after all, they’re easy to remember and are easily portable. You’ll need to make sure, however, that your card is a cut above the rest, so here are what you should remember when designing a new one for your firm:
Wednesday, December 3, 2014
Logos and logo designs are crucial elements in branding a product or a business; and the best ones can speak volumes about the company they represent in a matter of seconds. Shell’s logo, for example, is steeped in the petroleum giant’s history.
The century-old company best exemplifies the value of not forgetting its humble beginnings. Before getting into the petroleum business, Shell actually sold antiques and embellishments—specifically, seashells. In an effort to expose the brand to the Far East, a growing market for Western merchants during the company’s early years, its founder Marcus Samuel named all of his tankers after a certain seashell. Among these was his first tanker, the "Murex," named after a genus of sea snails with intricate shells.
Wednesday, November 5, 2014
Even in these days of social networks and online marketing, some forms of print advertising never go out of style. For one, there still isn’t a more effective way to market your business to people you meet on the road than by handing them a business card. Before you go to your trusted printing shop though, here are a few things you should keep in mind when designing your business cards:
Monday, November 3, 2014
You’ve probably seen a magic show as a child and was amazed by the performance. You’re already aware that the magic mostly happens behind the curtains, but what you may not know is that magic also happens long before the show starts. Do you remember how many people watched? All of you wouldn’t be there without a certain kind of magic: The magic of marketing.
Friday, October 24, 2014
Wednesday, October 22, 2014
Monday, October 6, 2014
Friday, October 3, 2014
Tuesday, September 30, 2014
Even in today’s digital age, few things surpass the efficiency of business cards in driving your networking efforts and scoring some leads for your business. Sure, you can exchange emails, give people your LinkedIn profile, and tell them to follow you on Twitter, but what faster way to do all these things than by handing people your card?
Monday, September 15, 2014
Graphic signage that’s meant to promote the products or services of a company should use excellent means to convey the message and market what needs selling. To do this, you should know the elements of effective graphic design and how to manipulate them to communicate effectively.
The combination of images, text, and ideas in a signage is called graphic design. A skilled graphic designer arranges each of these elements based on the potential psychological interpretation an audience might have. In other words, professional graphic designers do not rely solely on their own preferences and aesthetic sense, but also consider the information they’ve collected from statistics, observations, and trends.
Saturday, August 30, 2014
Friday, August 29, 2014
As a start-up company, your marketing materials can influence how people will view your business. The business cards, flyers, postcards, and other materials that you’ll be putting out should not only contain all necessary information, but should also present your brand professionally. Otherwise, your materials could be just wasted investment.
Thursday, August 28, 2014
Wednesday, August 27, 2014
Chicago is very different from New York. However, as far as graphic design goes, the Windy City can learn a thing or two from the Big Apple.
To illustrate, take a close look at one of the Big Apple's most iconic logos: the "I (heart) NY" logo. This graphic design was born in an era of political scandal and economic recession known as the 70s. New York bore the brunt of bad imagery--unchecked spending, says historians, drained the city's budget, forcing municipal programs to be put on hold.
Tuesday, August 12, 2014
Monday, August 11, 2014
Tuesday, August 5, 2014
In the world of business, handing out business cards to potential clients is still a habit hard to break. You may have been on the receiving end when a professional offers you their business card and holding it with both thumb and index fingers. If you’re in need of proper identification to help create client leads for your business, have printing services in Chicago make you a good batch of business cards. There are pointers to remember in creating a business card:
Sunday, July 20, 2014
Food as art has become even more exigent in the restaurant business , as it has become a way to sate customers’ and food critics’ appetites.
Now that the promise of great food is in place, all it takes for a popular restaurants is to have a graphic designer from Chicago revamp their menu – and stoke customer interest in what food to order.
Thursday, July 3, 2014
At times, an image is already in the right format and uses the ideal paper, but the print quality still falls below expectations. The reason? Images that are saved in the wrong color space can spell disaster for a printed piece, as can an image that has been converted to a sub-par, or “canned” color profile. It takes effective color management to know which is which.
Tuesday, July 1, 2014
While businesses may have a talented in-house marketing professional, often it takes a lot more to have effective print ads. In this regard, businesses can consider enlisting the services of a skillful Chicago graphic designer with marketing experience too, like someone from Controlled Color Inc. Professionals from this firm know how to create designs for successful advertising.
Monday, June 30, 2014
Business cards are often the first form of interaction between you and prospective clients. As such, your card should pique their interest the moment you hand it over to them.
However, going overboard with the design on your business card can make it very difficult to print them. In the worst case scenario, you are left with cluttered and illegible cards that make you look unprofessional. Here are a few tips to help you avoid such a scenario:
Change the Color Scheme
Change the color scheme from RGB to CMYK. This change is necessary because the way color is printed on business card material differs from the way it is presented on your monitor. By using CMYK, the colors are just as vibrant on paper as it is on screen.
If you are passionate about your business, you know you can talk about it for hours on end. Unfortunately, you do not have that liberty when it comes to business cards due to the limited real estate. If you really have a lot of important things to say, add a QR code that redirects users to a page on your site that explains what you want to say.
Keep the Back Blank
Generally, business cards are blank on the back; have you ever wondered why? Usually, it’s because it provides recipients room to jot down extra information to help them remember who you are and why they took a business card from you.
Friday, June 27, 2014
Catalogs are often a good way to showcase the products your business offers. You might have received some yourself, in the mail, from your favorite retail outlet. You can make a splash among your customers with a professionally designed catalog that highlights your most popular products. In having one done, note the following cardinal catalog rules:
Some marketing experts claim that a store’s catalog should carry the same branding values behind the business. For example, if your store is mostly geared towards female customers, you must synchronize your business’ main colors and theme with the catalog design, requiring closer coordination between your graphic designer and your marketing people.
A customer browsing a catalog will be interested in the details of a product, aside from its image. A good copywriter would know how to compose the product description in a tone and language that both educate and entice the customer.
While the goal of the catalog is to help the store sell as many of the items on the list as possible, be careful not to jam too many product images in one page. Limit the pictures to just a few items per page, but the image of the pricier product doesn’t have to take a larger space.
A well-designed catalog can advertise your business better. Effective messaging may help sell everything on the list.
Saturday, May 31, 2014
eople continue to take time to choose their cards; it is after all, a lifeline to financial and work opportunities. If you’re one of those who whip out business cards to get people to keep your name and number handy, you might as well check out these few tips on designing your own cards before you get printing services from Chicago firms, such as Controlled Color, Inc.
Wednesday, May 28, 2014
Food as art has become even more exigent in the restaurant business, lest the slow-to- catch- up get left behind by their competitors. More than ever, the aesthetics of food and the food business has assumed a premium as a way to keep customers and food critics alike surprised and gratified.
Now that the promise of great food are in place, how do acclaimed restaurants get customers to water at the mouth right before their meal? They hire an effective graphic designer from Chicago firms like Controlled Color, Inc. to design—or improve—on their menus.
Monday, May 26, 2014
- Logically-ordered and presented products
Choose a chronological series (from appetizers to desserts), or use order of importance (house specialties and best-sellers first), depending on your sales strategies.
- Clearly readable labels and prices
Attach the distinguishable names and prices of the dish right beside, below, or above its photograph. For unpopular dishes or creative names, you can add a brief description of the main ingredients, cooking style, or other information (e.g. contains seafood or other allergens, vegan dish, gluten-free).
- Professionally taken photographs
Make sure that the dishes look appetizing on the photos. You don’t have to include pictures of every product; you can highlight only your best-sellers and specialties since products with images tend to get picked more often.
- A section for specialties, meal sets, or group packages
Recommend your best offerings and any meal sets. This will not only allow customers to decide and have their orders prepared quickly, but will also give your staff more time to attend to other customers.
- Reflect your restaurant’s theme or location
Use your restaurant’s interiors or its location to create a cohesive menu template. Consult professional designing and printing services so that your menus can be produced with style and functionality.
If you’re promoting your business, either by print or online, a good graphic design can take your marketing efforts to new heights. After all, people tend to remember visual aesthetics the most rather than sounds or other media. Agencies that provide effective graphic design in Chicago for ads and websites know this fact well, which is why they strive to expertly utilize the following graphic design elements.
First is color, which is something that most graphic designs have in common. It is quite usual for amateurs to use a mishmash of colors in their designs in the effort to make them flashy and eye-catching. Experienced graphic designers, however, know that the wrong use of colors can turn a design into an incoherent mess, so they very carefully employ color strategies to create mood and evoke emotions. The second element that pros know how to use well is space. This refers not only to how much space each word or image takes up in the overall design, but also how much “breathing space” there is to help viewers rest their eyes.
The last element is size, which is more straightforward. Large letters or images should be used sparingly and only to attract attention to certain areas of the design; whereas smaller words or pictures provide supplementary information, create balance, and perform other complementing roles.
Saturday, May 3, 2014
The banners also offer versatility, as they can be used by companies for outdoor marketing and advertising during trade shows. Communities, on the other hand, can also use them to promote their upcoming events like fairs and parades, which can be easily be seen by many. Meanwhile, families can also use them in their private affairs like birthday celebrations and anniversaries. Furthermore, shops and restaurants can also utilize them to showcase their products.
Thursday, May 1, 2014
Graphic design involves a lot of intricacies as it includes various kinds of marketing tools, solutions and collateral that all aim to improve a company’s profitability. Through the product photos we are giving out, new clients will be able to get a firsthand, up-close look at the quality they can expect from Controlled Color, Inc (CCI). Regardless of the type of marketing tool your company needs, we will get it done the right way.
Wednesday, April 30, 2014
Nothing boosts and compliments a photographer's confidence like getting nominated in a highly prestigious photo competition. Submitting your images is just the first step in achieving your dream grand prize. How would you catch the attention of the ever meticulous and sharp scrutiny of the judges? Here are some ways to captivate their eyes:
Tuesday, April 15, 2014
Establishing a small business takes a lot of hard work, but making an impact and building a solid foundation on your first few years is a different thing altogether. Building a brand and making it known to your target market is one of the main priorities you should carefully work on, and one of the best ways of doing so is through effective graphic design, particularly when it comes to your website.
As more and more consumers go online to look for products and services, you would want to have a company website that effectively communicates to your prospective customers. Through professional graphic design, you can have your website sport a credible image that stands out and makes a mark in the industry. Moreover, you will be able to open a virtual store where your clients can not only shop but appreciate.
Thursday, April 3, 2014
A great source of information
It is very easy to get your message across through printed promotional materials. On flyers and brochures, you can publish brief, clear, relevant, and logically arranged content so your target audience can find what they're looking for. Always make it easier for them to discover what they want to know. Keep text legible and include a persuasive call to action so you can convert their curiosity into sales.
You can distribute flyers and brochures in a diverse set of locations, especially in places with high foot traffic: malls, train stations, outdoor parks, and the like. People who find your materials useful can also keep them pinned on their boards for future reference and greater visibility. They can also help promote your business by word-of-mouth, as they mention your product or service that they've seen on your materials.
Besides providing important information about promos and other services, the most important function of printed materials is raising the public's awareness of your brand. People will most likely notice and recognize a company that employs high-quality printing than one that uses cheap paper.
Friday, March 28, 2014
“Improving Your Visibility in a Modern Market” is our slogan at Controlled Color, Inc., and we have all the tools and expertise necessary to deliver on our commitment. From clear and sharp product photography all the way to accurate color management and affordable printing, our graphic design team will work closely with you to create stunning marketing materials that are sure to capture the attention of your target audience.
Wednesday, March 26, 2014
Established by Doug Gaster, an experienced graphic designer in Chicago who has 25 years of experience in commercial printing, CCI specializes in effective graphic design for businesses that wish to improve the visibility of their respective brands, products, and services. They offer product and food photography and premedia, as well as the printing of flyers, postcards, and business cards.
Monday, March 24, 2014
In today's fast-paced world, businesses from various sectors are constantly looking for ways to effectively pitch their products to their respective target markets. Among the many tools business owners depend on, graphic design has been one of the most potent, as it offers a good number of benefits. If you are running a start-up and trying your best to build a solid foundation and create a lasting impact in the market, you might want to look into effective graphic design to get you over that hump.
Exceptional graphic design will make you grab the attention of prospective clients. Considering that people nowadays have a short attention span, eye-catching promotional materials will get them looking at your product and absorbing the message you are trying to convey. This will also create a ripple effect, as it will generate recall of your product—an essential element as far as spreading your message is concerned.
Even if your target customers don't buy your product at once when they see your poster or ad, you will still leave a mark on their minds, and there is a big chance they will remember and patronize you later on. Furthermore, outstanding graphic design will help you build your company's own image and identity, separating you from your competitors.
Friday, March 7, 2014
Wednesday, February 19, 2014
As a marketing concept, graphic design gives consumers a fresh and fun way of looking at a product or a service. This is why it is hardly a surprise that businesses exert a lot of effort in adopting it into their promotional models. Graphic design, however, differs from great graphic design; among the many components of the latter is its ability to deliver what the public expects. To that end, consider these projected trends from Shutterstock’s analyses of over 350 million downloaded images: