Saturday, August 30, 2014

Trust Quality Chicago Printing Services for Your Business Card Needs

Despite, or perhaps because of the low investment involved in business cards, the returns can be quite substantial. It remains an important part of networking, and ensures potential clients and customers know how to get in touch with you. Business cards also make a great first impression, so make sure you get the services of reliable printing services in Chicago to print them out. Huebsch highlights the importance of a good business card design, not only in introducing your business but also in marketing it. There’s a huge difference between letting people know about your business and getting them hooked into buying your products and services. How your business card looks also has a lasting impact on a person, which could either make him a loyal customer or turn him off permanently. A seasoned printing company in Chicago like Controlled Color, Inc. may also offer graphic design services for your business card.

Friday, August 29, 2014

Achieving Professionalism in Print Ads

As a start-up company, your marketing materials can influence how people will view your business. The business cards, flyers, postcards, and other materials that you’ll be putting out should not only contain all necessary information, but should also present your brand professionally. Otherwise, your materials could be just wasted investment.

Thursday, August 28, 2014

Graphic Design in Chicago: Combining Elements to Convey Your Message

The principle observed when choosing color, however, doesn’t change. Complementary colors remain the most effective in any graphic design. They allow for high contrast, which aids in the focus of viewers. The right combination of all these elements will give you signage that can effectively convey what you are offering your market. Professional Chicago graphic design artists from companies like Controlled Color, Inc. have the right skills and talent to provide you with the kind of signage and other promotional materials that will make people take a closer look at your business.

Wednesday, August 27, 2014

Loco for Logos: I (Heart) NY

Chicago is very different from New York. However, as far as graphic design goes, the Windy City can learn a thing or two from the Big Apple.

To illustrate, take a close look at one of the Big Apple's most iconic logos: the "I (heart) NY" logo. This graphic design was born in an era of political scandal and economic recession known as the 70s. New York bore the brunt of bad imagery--unchecked spending, says historians, drained the city's budget, forcing municipal programs to be put on hold.

Tuesday, August 12, 2014

Enlisting Printing Services in Chicago for Trade Show Tabletop Signs

Business owners in Chicago may relate to the importance of creating a good impression on potential clients/customers at trade shows. Many roads lead to Chi-town for several big-name trade conventions every year, with McCormick Place as one of the venues to be when trade show season comes around. When your business is participating in any trade show and you want good marketing materials to back it up such as tabletops, companies such as Controlled Color, Inc. (CCI) will fulfill your need for printing services in Chicago.

Monday, August 11, 2014

Using Good Graphic Design in Chicago to Create Eye-popping Brochures

Chicago’s tourism marketing efforts are no less challenging in creating the kind of brochure that will stand out. Some of the more awesome brochures you’ve leafed through over the years may include the Chicago Bulls’ season schedule, the Downtown Transit Authority’s sightseeing guide, and even catalogs by real-estate agents advertising their services. If you are looking to promote your business with a brochure that mesmerizes and educates potential customers, Chicago graphic design experts like Controlled Color, Inc. are ready to lend a hand.

Tuesday, August 5, 2014

Creating Your Business Cards

In the world of business, handing out business cards to potential clients is still a habit hard to break. You may have been on the receiving end when a professional offers you their business card and holding it with both thumb and index fingers. If you’re in need of proper identification to help create client leads for your business, have printing services in Chicago make you a good batch of business cards. There are pointers to remember in creating a business card: