Sunday, July 20, 2014

Fixing Up Your Restaurant’s Menu

Food as art has become even more exigent in the restaurant business , as it has become a way to sate customers’ and food critics’ appetites.
Now that the promise of great food is in place, all it takes for a popular restaurants is to have a graphic designer from Chicago revamp their menu – and stoke customer interest in what food to order.

Thursday, July 3, 2014

Established Printing Services in Chicago Assure High Print Quality

When it comes to printed marketing materials, paper isn’t just paper. The paper’s color, texture, and coating affect how everything appears. Another key attribute is the paper’s absorption rate, or how it allows the ink to stay in tight, symmetrical dots. An experienced printing company in Chicago can help businesses determine the right paper to use.

At times, an image is already in the right format and uses the ideal paper, but the print quality still falls below expectations. The reason? Images that are saved in the wrong color space can spell disaster for a printed piece, as can an image that has been converted to a sub-par, or “canned” color profile. It takes effective color management to know which is which.

Tuesday, July 1, 2014

Graphic Design in Chicago: Tips for Creating Engaging Print Ad Designs

Tried-and-tested methods in print advertising will never go wrong. However, they could become boring and predictable in the long run. Those who want to make an impact need to do something that hasn’t been done before. Making the most out of one’s creative skills could produce truly eye-catching designs.

While businesses may have a talented in-house marketing professional, often it takes a lot more to have effective print ads. In this regard, businesses can consider enlisting the services of a skillful Chicago graphic designer with marketing experience too, like someone from Controlled Color Inc. Professionals from this firm know how to create designs for successful advertising.