Monday, June 30, 2014

Quick Tips for Printing Business Cards

Business cards are often the first form of interaction between you and prospective clients. As such, your card should pique their interest the moment you hand it over to them.

However, going overboard with the design on your business card can make it very difficult to print them. In the worst case scenario, you are left with cluttered and illegible cards that make you look unprofessional. Here are a few tips to help you avoid such a scenario:

Change the Color Scheme

Change the color scheme from RGB to CMYK. This change is necessary because the way color is printed on business card material differs from the way it is presented on your monitor. By using CMYK, the colors are just as vibrant on paper as it is on screen.

QR Codes

If you are passionate about your business, you know you can talk about it for hours on end. Unfortunately, you do not have that liberty when it comes to business cards due to the limited real estate. If you really have a lot of important things to say, add a QR code that redirects users to a page on your site that explains what you want to say.

Keep the Back Blank

Generally, business cards are blank on the back; have you ever wondered why? Usually, it’s because it provides recipients room to jot down extra information to help them remember who you are and why they took a business card from you.

Friday, June 27, 2014

Assembling an Effective Catalog

Catalogs are often a good way to showcase the products your business offers. You might have received some yourself, in the mail, from your favorite retail outlet. You can make a splash among your customers with a professionally designed catalog that highlights your most popular products. In having one done, note the following cardinal catalog rules:

Unified Branding
Some marketing experts claim that a store’s catalog should carry the same branding values behind the business. For example, if your store is mostly geared towards female customers, you must synchronize your business’ main colors and theme with the catalog design, requiring closer coordination between your graphic designer and your marketing people.

Enticing Content
A customer browsing a catalog will be interested in the details of a product, aside from its image. A good copywriter would know how to compose the product description in a tone and language that both educate and entice the customer.

Uncluttered Layout
While the goal of the catalog is to help the store sell as many of the items on the list as possible, be careful not to jam too many product images in one page. Limit the pictures to just a few items per page, but the image of the pricier product doesn’t have to take a larger space.
A well-designed catalog can advertise your business better. Effective messaging may help sell everything on the list.