Sunday, December 7, 2014
Friday, December 5, 2014
Business cards are still the best tools you can use to introduce yourself and your business; after all, they’re easy to remember and are easily portable. You’ll need to make sure, however, that your card is a cut above the rest, so here are what you should remember when designing a new one for your firm:
Wednesday, December 3, 2014
Logos and logo designs are crucial elements in branding a product or a business; and the best ones can speak volumes about the company they represent in a matter of seconds. Shell’s logo, for example, is steeped in the petroleum giant’s history.
The century-old company best exemplifies the value of not forgetting its humble beginnings. Before getting into the petroleum business, Shell actually sold antiques and embellishments—specifically, seashells. In an effort to expose the brand to the Far East, a growing market for Western merchants during the company’s early years, its founder Marcus Samuel named all of his tankers after a certain seashell. Among these was his first tanker, the "Murex," named after a genus of sea snails with intricate shells.