As technology continues to improve, the means for people to access and receive information also continue to improve. Previously, businesses relied on traditional marketing methods to make potential customers aware of their products or services.
Now that almost everyone has a smartphone, computer or other mobile devices, information is accessible from almost anywhere. Businesses have to include online marketing in their sales and branding efforts. While establishing an online presence is a big part of an online marketing plan, traditional print ads and catalogues are still very effective in terms of immediate sales.
Companies have learned to use both traditional and online solutions in their marketing efforts. However, some online marketing firms are not as well-versed when it comes to traditional print, and vice versa. This has led to companies hiring more than one firm when it comes to their branding, which in the long run could be costly and not very well coordinated.
Businesses who are serious about building their brand are advised to work with a firm that not only uses the latest and most effective online marketing solutions, but is also creative enough to develop custom marketing materials in print, which include design, photography, and printing.
By doing so, businesses will only be dealing with one firm and have a centralized marketing campaign.