Consultations with your preferred Chicago graphic designer can focus on some key elements no matter how straightforward or snazzy your proposed design might be. Color is one such element and the right color helps people identify with the business branding right away – especially if it’s the company’s official colors. Monza red, for example, is instantly recognizable among motorsports fans as the prime color of Ferrari vehicles. A good signage recognizes the demarcation between dark and bright colors to further highlight the content. Fell quoted International Signs Association strategic initiatives director Sasha Budev as saying that you cannot use different hues of the same color in the content. The reader might find the content hard to decipher, and the difficulty is double in a poor choice of font.
http://controlledcolor.com/using-graphic-design-in-chicago-to-ramp-up-your-business-signage/
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