Even in today’s digital age, few things surpass the efficiency of business cards in driving your networking efforts and scoring some leads for your business. Sure, you can exchange emails, give people your LinkedIn profile, and tell them to follow you on Twitter, but what faster way to do all these things than by handing people your card?
If you’ve been a businessman for quite some time, you know that a business card contains information about your business, which allows people to contact you when they are in need of service. However, there’s more to it than just business introduction.
Despite, or perhaps because, of the low investment involved in business cards, the returns can be quite substantial. Business cards remain an important part of networking, and ensure that potential clients and customers know how to get in touch with you. Business cards also make a great first impression.
There’s a huge difference between letting people know about your business and getting them hooked into buying your products and services. How your business card looks also has a lasting impact on a person, which could either make him a loyal customer or turn him off permanently.
Also, you have to make sure the information on your business card is current. If any of your contact information is changed, make sure you also update the people you gave your cards to.