You’ve probably seen a magic show as a child and was amazed by the performance. You’re already aware that the magic mostly happens behind the curtains, but what you may not know is that magic also happens long before the show starts. Do you remember how many people watched? All of you wouldn’t be there without a certain kind of magic: The magic of marketing.
Aside from the performance itself, the key to a successful show is great promotion, and one of the simplest yet most effective promotional pieces is the show’s poster. You may think that it's easy to make a beautiful poster, and you may be right; however, unless your poster is created with the right motivation and produced by a smart and innovative graphic designer, there's a good chance that it won't bring you the results you want to see.
The thing to keep in mind about poster design is that it shouldn’t focus on you. Instead, it should be about your customers. It's about the benefits your audience will receive if they attend or make a purchase. If you can grasp that, then you can begin thinking of ideas for your poster design. With this in mind, you need to make sure your poster grabs attention, promotes your product or service, and provides all the necessary details for your customer to finally make a decision to purchase.