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Wednesday, April 30, 2014

How to Capture Visually Stunning Photographs

Nothing boosts and compliments a photographer's confidence like getting nominated in a highly prestigious photo competition. Submitting your images is just the first step in achieving your dream grand prize. How would you catch the attention of the ever meticulous and sharp scrutiny of the judges? Here are some ways to captivate their eyes:

Tuesday, April 15, 2014

Using Graphic Design to Kick-off Your Business

Establishing a small business takes a lot of hard work, but making an impact and building a solid foundation on your first few years is a different thing altogether. Building a brand and making it known to your target market is one of the main priorities you should carefully work on, and one of the best ways of doing so is through effective graphic design, particularly when it comes to your website.

As more and more consumers go online to look for products and services, you would want to have a company website that effectively communicates to your prospective customers. Through professional graphic design, you can have your website sport a credible image that stands out and makes a mark in the industry. Moreover, you will be able to open a virtual store where your clients can not only shop but appreciate.

Thursday, April 3, 2014

How Printing Services Will Boost Your Business

Although print media seems old-fashioned and outdated in today's tech-savvy world, you can never underestimate how effective this form of marketing is. Whether you're in a small or big organization, invest in print to help boost your business. Here are a few reasons why printing services can be one of your best partners as you promote your business:

A great source of information
It is very easy to get your message across through printed promotional materials. On flyers and brochures, you can publish brief, clear, relevant, and logically arranged content so your target audience can find what they're looking for. Always make it easier for them to discover what they want to know. Keep text legible and include a persuasive call to action so you can convert their curiosity into sales.

Anytime, anywhere
You can distribute flyers and brochures in a diverse set of locations, especially in places with high foot traffic: malls, train stations, outdoor parks, and the like. People who find your materials useful can also keep them pinned on their boards for future reference and greater visibility. They can also help promote your business by word-of-mouth, as they mention your product or service that they've seen on your materials.

Branding identity
Besides providing important information about promos and other services, the most important function of printed materials is raising the public's awareness of your brand. People will most likely notice and recognize a company that employs high-quality printing than one that uses cheap paper.

Friday, March 28, 2014

No Better Time than Now for Affordable Postcard Printing in Chicago

In today’s highly competitive market, you need to ensure maximum visibility for your business. Aside from engaging prospective customers online, you also need to reach out to them through effective print marketing. To make that happen, you’ll need top-of-the-line Chicago printing services for quality flyers, business cards, and postcards that will get you noticed in three seconds or less.

“Improving Your Visibility in a Modern Market” is our slogan at Controlled Color, Inc., and we have all the tools and expertise necessary to deliver on our commitment. From clear and sharp product photography all the way to accurate color management and affordable printing, our graphic design team will work closely with you to create stunning marketing materials that are sure to capture the attention of your target audience.

http://controlledcolor.com/no-better-time-than-now-for-affordable-postcard-printing-in-chicago/

Wednesday, March 26, 2014

Chicago Graphic Design Company Surpasses 2,000th Project Milestone

By 2012, the company made a vital decision to work with a team of search engine experts and make the move into Internet marketing, in order to supplement their existing services. Today, the company is implementing a new Internet marketing plan, which they expect will double their volume growth rate to 20%. They also plan on expanding this year to keep up with their growth targets.

Established by Doug Gaster, an experienced graphic designer in Chicago who has 25 years of experience in commercial printing, CCI specializes in effective graphic design for businesses that wish to improve the visibility of their respective brands, products, and services. They offer product and food photography and premedia, as well as the printing of flyers, postcards, and business cards.

http://controlledcolor.com/chicago-graphic-design-company-surpasses-2000th-project-milestone/

Monday, March 24, 2014

Cashing in on Effective Graphic Design

In today's fast-paced world, businesses from various sectors are constantly looking for ways to effectively pitch their products to their respective target markets. Among the many tools business owners depend on, graphic design has been one of the most potent, as it offers a good number of benefits. If you are running a start-up and trying your best to build a solid foundation and create a lasting impact in the market, you might want to look into effective graphic design to get you over that hump.

Exceptional graphic design will make you grab the attention of prospective clients. Considering that people nowadays have a short attention span, eye-catching promotional materials will get them looking at your product and absorbing the message you are trying to convey. This will also create a ripple effect, as it will generate recall of your product—an essential element as far as spreading your message is concerned.

Even if your target customers don't buy your product at once when they see your poster or ad, you will still leave a mark on their minds, and there is a big chance they will remember and patronize you later on. Furthermore, outstanding graphic design will help you build your company's own image and identity, separating you from your competitors.

Friday, March 7, 2014

Centralizing Your Business’ Marketing Campaign

As technology continues to improve, the means for people to access and receive information also continue to improve. Previously, businesses relied on traditional marketing methods to make potential customers aware of their products or services.